Christmas is fast approaching. It’s time to get out those Christmas cards to your clients, customers, employees and other business partners. Sending cards is an opportunity to cement business relationships and show your appreciation. But to do that effectively, you need to give a little thought to the cards you choose. Here are some tips.
1. No pictures of the family.
This is more appropriate for personal cards, but not for business associates, even if you have a family business. You want to keep things on a professional level, and leave the personal side out of it.
2. Include a return address.
That way, the person receiving the letter can easily see who sent it. And you want to make it easy to see because the main purpose of the card is to boost your rapport with your business partners.
3. Don’t make it a sales pitch
If your intent is to strengthen relationships and thank people for their business, a sales pitch will only undercut your purpose. Your card then becomes just like any other mailer soliciting business. You could say something like you are looking forward to a continuing, productive relationship, or something similar. That skirts the edges of a sales pitch without being too explicit about it.
4. Send a real card
Avoid any type of digital Christmas card. A real card offers a more personal touch. If you really want to make a good impression, you need to send a card through the mail. Electronic cards may be more economical, but they don’t convey your appreciation in the same way.
5. Make it personal
Again, to make that connection, and strengthen ties, you should do something to give the card a personal touch. You should sign the card by hand, and include a short handwritten note expressing your gratitude for something during the past year.
6. Be careful not to offend
To be safe, the best course of action may be to send cards that express a more generic season’s greetings, rather than one that expresses the sentiments of a specific religion. Also, be careful in the use of humor because funny is often in the eye of the beholder.
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