Social media has become part of the culture at many companies. It is an effective way to market the company, to build name recognition. Companies are already using social media to recruit as well. If your company does not, it is something it should consider because there are many advantages.

With the rise of social media – Twitter, Facebook, LinkedIn, and all the others — some human resource specialists say that the era of the job board posts is coming to an end, and that their demise may actually mean better hires for companies.

Business consultant Roy Bahat argues that when a company and its employees use social media to look for new workers, their network is much more effective at finding the best job candidates than any job board could ever be. That’s because your potential new hire is probably already in your network, following your company’s activities through Twitter or Tumblr. And this is the person you want to hire – someone who is already interested in your company, someone who really wants to work for you. This is much better than simply getting a pile of resumes from people who may not even know much about your company but simply applied because they saw a job opening.

Moreover, people who follow your company on social media are already familiar with the company culture, and most likely feel they are a good fit if they continue to follow you. They know about you. Plus, it is much easier to establish communications with them.

A company’s presence on social media sites is actually a very powerful recruiting tool.

When you compare this to the traditional job posting, you begin to see all kinds of advantages. The traditional job posting probably isn’t even getting to the best people because they are probably not even looking. In order to reach a wider audience, you have to talk about your company and the job in a more general way. And when people reply, you more than likely get a something general in return, plus a resume with information that you need to verify. And then, you have to sift through a pile of resumes in the hope of finding someone with the right qualifications.

Using social media helps you avoid all of these problems, targeting your recruiting to people who are already interested and probably a good fit for your company.

If your business is looking for top-flight professionals in the New York City area, Winston Resources can help you find people in a wide variety of fields. Contact us today.