Write a poor recruitment ad and you’ll get weak applicants. You’ll also probably receive too many applicants, leading to you or your human resources staff spending far too much time culling resumes and even possibly conducting first interviews with people who aren’t a good fit — or even qualified — for the job.

What’s more, a poorly written ad could possibly cause qualified applicants to pass over your opportunity because the information needed to gain their interest is missing from the ad.

Below are some tips to help you write effective recruitment ads:

  • Keep it concise. Keep it organized. Keep it clear. Use subheads and bullet points to help highlight different parts of your message. Be sure to keep your requirements, job description and contact information separate — make it easy for the ad’s readers to differentiate them.
  • Keep the “big words” to a minimum. In fact, be spare in your use of adjectives and adverbs. Don’t use three words when one will do.
  • Describe your company’s products and services. Remember an ad is a marketing/sales tool; you want to “sell” your company to potential employees.
  • Be more descriptive in your job titles. Don’t let a position’s actual title be a barrier to qualified candidates.
  • Be very clear regarding the position’s responsibilities, education and/or training requirements. You want to attract qualified candidates, not everyone.
  • Unless a number of years’ experience is absolutely necessary to perform a job well (and we really can’t think of an instance when this would be), avoid specifying a certain number of years of experience.
  • Include the position’s salary range, otherwise you risk losing the interest of serious job candidates.
  • What’s in it for them? That is, give some information about your benefits. If you have some terrific benefits (four weeks PTO for everyone, 100 percent match to your company’s retirement account, etc.), be sure to mention so.
  • Write in a conversational tone. If you were speaking to someone about the job, how would you describe it?
  • Be very clear on how an individual should apply. Is there a deadline? Absolutely no phone calls? Apply online only? Be sure to say so.

When you  need to write recruitment ads right, contact Winston Resources. Our Recruitment Advertising Division can write, design, all of your print, outdoor and online recruitment advertising. Contact us today!

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