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Social media can be a very effective tool to aid in a job search. Recruiters scour sites like LinkedIn looking for job candidates. Social media is also a good place to find out about job opportunities as well. Here are a few tips on optimizing your job search on social media.

1. A professional looking website
Your site online at places like LinkedIn or Facebook is like a resume, an advertisement showing what you can do. For that reason, you need to make sure it is in the best shape possible. You need to make sure your work history is current. If you have switched jobs recently, make sure your current employment is added.

Your site should be as user friendly as possible. As with a resume, avoid big blocks of print. Use short phrases with active verbs and bullet points to highlight your accomplishments. Support your claims with concrete facts and figures. Make sure it is well organized.

Take some time to create a headline that is interesting and creative, something that will help to capture a recruiter’s attention. Keep your summary short and to the point, about one or two paragraphs showing how you can add value to a company. You may want to add some keywords in there to improve the odds of your site getting a hit in an online search.

Use job titles that accurately describe what you do. Stick to names that are in common use in your industry so that they will be more easily understood by a recruiter. The same is true for job descriptions – keep them brief and easy to read.

2. Blogging
This is another way you can use social media to attract attention. Blogging can help you to enhance your professional reputation. Write about topics you are familiar with, areas that are connected to the work you do.

3. Professional groups
There are many different professional interest groups on sites like LinkedIn. These are good places to network, to touch base with other people who work in your industry and add to your contacts.

4. Research
Sites like LinkedIn also give you the opportunity to research companies and access a lot of information about them, as well as information about nonprofits and government agencies.

If you are looking for work, Winston Resources can help you. At Winston, we know the job market and what employers are looking for. Give us a call today.


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