Posted

Everybody is familiar with the old saw that a picture is worth a thousand words. And there is a large degree of truth to the statement. An image can indeed convey instantly what a written essay might take many words to get across.

The importance of images is apparent in the world of social media, where networks like Instagram are among the fastest growing. Pictures make up most of the content on Facebook and get the most comments.

This knowledge can be a big help to recruiters as well with recruitment marketing on social media. Images are much easier for people to absorb than writing. People usually read only a fraction of the writing on a web page. But studies have shown that people can comprehend what is going on in pictures in a mere fraction of a second. Moreover, most people say they prefer learning through visual stimuli the most.

The key for recruiters, however, is not just putting images on a site, but putting the right kind of images, ones that will grab viewers and gain their interest. Also, the images need to tell a story and convey a message, to communicate.

To grab viewers, and sell your company, social media experts suggest images that focus on the following:

1. The company product.

You should have a picture of whatever product or service the company offers, or maybe even an infographic.

2. The company employees.

You want to have pictures of the people who work at the company, as well as showing the kind of environment they work in. This will give potential employees an idea of what to expect from your company, and give them a better idea of whether they would want to work there or not.

3. Graphics that show what the company does and how jobs contribute.

Infographics can show how particular jobs function within the company, how those jobs help customers, and what kind of career development is associated with the jobs.

All of these images can generate interest, but you need to be careful what you present. Simply putting up job posts would pretty much defeat the purpose. These social media sites are not job boards. They are places where people and businesses can display their brands and build influence.

If your company is located in New York City, and you are looking for top-notch professionals in a variety of areas, Winston Resources, one of the top staffing agencies in the city, can help find the people you need. Get in touch with us today.
.


Leave a Reply

Your email address will not be published. Required fields are marked *